When Lumaverse set out to solve common nonprofit challenges related to member, volunteer and donor engagement, we quickly realized we’d need a full suite of connected software solutions, so we created one. So what are the key parts of a “Connected Solution”?
A Connected Solution Delivers Consistent, Usable Data*
Reducing the need for manual data re-entry is a key value of any connected system. For example: if a person signs up for an event on your website, is that person’s name and email address automatically captured in your CRM database? Or does someone have to remember to download a list of attendees after each event and type every attendee’s information into a database? Similarly, when someone donates money, downloads information, or asks a question via your website, is the information captured clearly and consistently?
Bright Idea
A nonprofit for gardeners uses the same nonprofit CRM to capture information when people sign up on their website to attend an event, buy something through their e-commerce store, or sign up to become members. Because the information is all captured and stored by the same system, the nonprofit knows they’re collecting the same information across their organization and not relying on documents and spreadsheets set up by different people. By doing this, they save time and improve accuracy when it comes time to send mail or email to these different groups.
*With great data comes great responsibility. Make sure you work with software providers who have data security compliance built-in (CCPA, GDPR)
A Connected Solution Takes You Beyond Donor Management
There are many solutions out there for nonprofit fundraising and donor management. But raising money is not your nonprofit’s end goal, so why is it the bulk of your software solution? Nonprofits need solutions that understand fundraising and donor management is one piece of a larger mission—one that treats member, volunteer, event, fundraising, and donor management as important parts of a connected goal.
Bright idea
Lumaverse Nonprofit CRM automatically captures information about every person who interacts with your organization whether that person attended one online event (member), volunteered at several in-person events (volunteer), or donated money via your website’s fundraising page (donor). At the end of the year, you can pull a report of everyone who’s shown interest in your organization and send them a year-end mailer thanking them for supporting your organization. Include a calendar of the next year’s events and/or a donation card. It’s an easy way to reach out to people who you know are familiar with your mission and remind them of ways they can support you in the new year.
A Connected Solution Inspires People to Make an Impact
A volunteer becomes a member, then a donor, and finally a board member. This person is going to be your organization’s strongest supporter and most powerful evangelist. Is your nonprofit CRM nurturing your constituents as they look for different ways to engage with your organization?
Bright idea
Lumaverse Nonprofit CRM houses all your constituents in one database, meaning your volunteer, donor, and member information are managed from one place even if they’re managed by different people on your team. While you can still manage each group individually, it also becomes much easier to see if a volunteer is also a donor, if a member is also a volunteer, and so on. This makes it much easier to identify highly engaged individuals and see how they’re interacting with your organization.
A Connected Solution is an Investment, Not an Expense
The best thing about Lumaverse Nonprofit CRM is that it makes it easy for organizations to improve their bottom line. Yes, you read that correctly: a properly implemented nonprofit CRM can help your organization raise more money, engage with more people, and make a bigger impact on your mission. Many times, the technology leads we talk to say their organizations don’t understand how this is possible. That’s when we say, it’s time to set up a demo.
Bright idea
It only takes 30 minutes for our team to show you how a nonprofit CRM can:
- Bring your siloed, disconnected data together into one place
- Help you uncover opportunities to increase member, volunteer, and donor engagement
- Automate many of the processes that currently require high staff time
- Give you the tools needed to demonstrate real improvements in revenue, retention, and constituent happiness.
